Old Bond Street, one of London’s most exclusive addresses, came to a star-studded standstill as NIRAV MODI officially opened the doors to its first flagship boutique in Europe. Speaking at this momentous occasion, the founder, Mr. Nirav Modi said, “Europe is one of the most important destinations for an international luxury brand. We are delighted to showcase our exquisite jewels to the discerning woman of today on one of the most iconic luxury shopping streets of the world.”
Spanning four floors of a magnificent Grade II listed townhouse on Old Bond Street, the luxurious boutique provides a perfect backdrop to view some of the most coveted and rare jewels in the world. The boutique is designed by the highly acclaimed French interior design practice Atelier, Marika Chaumet, renowned for their expertise in creating sumptuous retail environments. The interior has a soft salmon pink and grey color palette, and features beautifully handcrafted paper art friezes, which echo the delicate craftsmanship in NIRAV MODI jewels.
The event commenced with cocktails at the new boutique. Guests were shown some of NIRAV MODI’s most prized creations and given an insight into the making of the handcrafted paper installations. Guests were in awe of the precision and technique used by the in-house NIRAV MODI paper art specialist. Rosie Huntington-Whitely, an actress, super model and one of the faces of NIRAV MODI’s new campaign, made a grand appearance as she walked the red carpet in the NIRAV MODI Luminance Necklace, Ainra Earrings and Maharani Emerald Ring. The beautiful Lisa Haydon, another NIRAV MODI muse, supermodel, and Bollywood star, attended the event looking spectacular in the Jasmine Necklace and Earrings, and Daffodil Ring. Later in the evening, guests attended a private dinner, hosted by NIRAV MODI, at 5 Hertford Street, an exclusive, members only club.